Tuesday, July 10, 2007

A Pet Business Website



You've heard all the talk, and you've browsed the internet some but still not sure about creating a website? Well if you're considering starting a pet business, a website is a must. Now don't let that line scare you, creating and publishing a website is easier than ever and is completely affordable no matter what your goals are.
We'll briefly cover the basics, but understand you'll need to research the best options for you and your pet business. Because you're entering a niche market with a pet related business there are companies who cater directly to you in assisting you in your pet website creation endeavors.

In your first steps you'll want to decide on what your pet website will do. Will it just provide a page to tell visitors about your services/products, will your site share pet related information, or will you sell straight from your site? Or maybe a combination of the three? You'll need to think of a great website name as well. For this step brainstorm several ideas, and try to include what you'll do in your name. But be careful you don't want a super long name, this will be difficult to remember and hard to fit onto materials later on.

GOOD EXAMPLES: Pet Passion Walkers, Doggie Duty Waste Clean-up, NOT SO GOOD EXAMPLE: Sarah's Pet Walking, Sitting and Boarding Services.

Start looking at similar sites and get a feel for what you like and take notes on design cues. This DOES NOT MEAN COPY, please ensure you're not copying an exact copy of another pet related website, this is illegal not to mention distasteful. For instance if you find a site with a great organizational structure make a note of that. Or great navigation order? Make a note.

Keep track of what type of information you want to include on your website. Keeping your content specific to your pet services or products will allow more customers to find you easier and keep the search engines happy. What does that mean? People can find you faster or better through search engine sites like Google, Yahoo, Ask.com and others.

If you decide to go with a website builder company not in the pet business niche look for clues of professionalism, longevity and support. Look for 'live' customer sites, a complete list of features for their packages, technical support that is free and readily available. Also at this point you should have an idea of what you want out of your website so that you can match this up with what is available from the providers. Most reputable hosting and web building companies will offer a great site builder, at least 3 email accounts(so you can have info[at]yourdomain.com etc), technical support, great server uptime usually 99% or better, plenty of disk space usually 500 mega bytes or more, and enough bandwidth that if you get a surge in traffic your pet business website can handle it.
And Trust Me... DO NOT use those FREE WEBSITE, DOMAIN companies. Where you don't pay in hosting or for your domain you pay in technical support (or lack thereof), and user-friendly ease. These companies usually 'get you' in other ways that are not ethical or industry standards. So please do your research and if you've got questions...We've Got Answers, just ask.

For more information on building Your Pet Business Website Go Here!

1 comment:

cristi said...

This was very helpful! i got a domain name and feel like i am on the way to making my business "real"